Category : digital marketing |
As a healthcare marketer or healthcare professional – what are you concentrating now to improve your Branding, Reach, and Relationship with Patients or association with network hospitals?
As your audience are adopting new platforms, a major shift is occurring; digital is emerging as a primary source for health care services and information, not a supplementary one.
Consumers, specially the younger ones – looking healthcare consultation for their parents, spouse or kids, are turning to online resources for diagnosis/treatment and even for self-diagnose – which is making online content even more important.
Where do patients or attendants generally go when they want to find preventive health information, or if they want to find a healthcare provider? They never reach for their newspapers. Most use internet for this information, which is why digital marketing for doctors / healthcare providers is so important. Internet search (doctor's marketing) brings you people specifically looking for you.